About
We believe capital should build lasting value in the real world. Today's investors want more than exposure to markets. They want alignment, transparency, and a clearer connection to what their capital is actually building. That's why the AWP funds exist.
MEET OUR FOUNDER
Kelly’s career has been shaped by the real mechanics of money. Raised in an entrepreneurial oil & gas family, she grew up in conversations about deals, risk, and ownership, then started her own career in sales at 15. Over the next two decades, she worked across construction, energy, venture-backed startups, capital raising, and in the family office world. Along the way, she helped raise nearly $1 billion in private capital across more than 250 deals, and saw firsthand how private markets really function, both when they work and when they don’t.
Kelly has sat on every side of the table as an operator inside growing companies - as the person raising capital, and as the investor deciding where it should go. That experience shaped the philosophy behind AWP, a firm built to give you the same access, education, and alignment that traditionally lived behind institutional doors. Kelly is building a system designed to shift how financial services actually work, one that aligns with the future the next generation needs and wants. She’s building it because she’s one of you.
what we stand for
We maintain a perspective that extends beyond today’s market conditions, identifying industries with staying power and helping investors position ahead of trends.
We believe clarity is a form of respect. We speak plainly, avoid jargon, and take time to explain what matters so investors feel informed and genuinely connected to their decisions.
We value innovation that solves real problems, bringing fresh thinking to how deals are structured, portfolios are built, and investors are engaged.
We take a methodical approach to investing that balances curiosity with caution, protecting what matters most: the long-term outcomes of the people we serve.
We are honest about what’s required and clear about what’s real, communicating openly about risk, effort, and reward at every step.
Team
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